Consumption Journal

LAHORE SCHOOL OF ECONOMICS

Consumer Behavior

Personal Consumption Journal

and

Advertisement Analysis

Submitted By: Hamza Hanif

13E00039

Submitted to: Miss Maryam Niazi

Table of Contents

Consumption Journal Entries: 3

Consumer profile: 5

Consumption Pie Chart: 5

Explanation of variables: 6

Demographics: 6

Following factors are included in demographics 6

Lifestyle (Psychographics): 6

Activities, Interests and Opinions (AIOs) of target market are called Psychographics or lifestyle. Psychographics explain buyer’s purchase decisions and the choices they make within the buying options available to them. 6

Social/Income class: 6

Consumer Motivation: 6

Personality and consumer behavior: 7

The inner psychological characteristics that both determine and reflect how a person responds to his or her environment. 7

Consumer perception: 7

The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. 7

Advertisement Analysis: 8

Overview of Pakistani Market: 9

Competition Analysis: 9

Add Explanation based on Different variables: 9

Demographics: 9

Lifestyle (Psychographics): 10

Social/Income class: 10

Consumer Motivation: 10

Personality and consumer behavior: 10

Consumer perception: 10

Consumption Journal Entries:

Sr. No | Date | Place of Purchase | Item | Brand Name | Price |

Week 1 |

1 | March 21, 2014 | Jinnah Hospital | Phone card | Warid | 100 |

2 | March 22, 2014 | Hyperstar | tooth brush | Oral B | 60 |

3 | March 22, 2014 | hyperstar | tooth paste | Medicam | 160 |

4 | March 23, 2014 | Manga Raiwind road | Soft drink | Coca cola | 20 |

5 | March 24, 2014 | Manga Raiwind road | coffee | Nescafe | 25 |

6 | March 25, 2014 | Shalamar Town | Ice cream | Gourmet | 145 |

7 | March 25, 2014 | Shalamar Town | Juice | Maza | 20 |

8 | March 26, 2014 | Shalamar Town | Soap | Safeguard | 70 |

9 | March 26, 2014 | canal road |...