On-Site Event’s Stage Performance (Iae in Guangzhou)

On-site event’s stage performance (IAE in Guangzhou):

“China Import and Export Fair Pazhou Complex” owns a larger competitive advantage which is the largest exhibition centre in Asia. Its total area is 160,000 m2. It can create too many opportunities performing more exhibition industries and attracts exhibitors from different countries. There are some major reasons of enhancing the on-site event stage performance and is listed as following:

1) Booth Design

In IAE in Guangzhou, most of the exhibitors usually adopt Peninsula booths and Island booths based on the larger location. Most of the car halls use this type of booth shown to the visitors. The purpose is to highlight the theme of event, attract their vision of booth and can stress the event stage performance and increase the event’s visibility.

|[pic] |[pic] |

|Island Booth Stage’s performance |Peninsula Booth Stage’s performance |

|(Mercedes-Benz) |(Subaru) |

2) Show Girls

In addition to booth design, each of exhibitors demonstrates too many cars with the show girls. It is one of the promotional methods. In fact, we think that it is an effective method as show girls are the symbols and on behalf of the brand. We believe that it can solicit many customers to visit the booth. And then it can enhance the corporate image and reputation easily.

|[pic] |[pic] |[pic] |

|Car brand not only showcases the car to audience, but also they have show girls nearby the car on the site. |

3) Car Demonstration

Too many car brands, such as Ferrari, Toyota, or Mercedes-Bens, had...