Burger King Cross Implication Swot Analysis

| Strengths (S)1. Globally recognized brand and Brand loyalty2. Low cost product3. Strong brand equity in fast food.4. Sixth largest fast food restaurant5. Established a market share | Weaknesses (W)1. Unhealthy food 2. Poor Franchise management3. Lack of advertisement4. Decrease in international attractiveness5. Deeply concentrate in United States |

Opportunities (O)1.Introduce home delivery2. Expand in new markets, and open new branches and outlets.3. Increase Advertisement 5. New healthier menu6. New breakfast food initiative | S-O Implications1-2. Strong brand helps expanding into new markets | W-O Implications3-3. Advertising should increase5-2. Spread out into emerging countries |

Threats (T)1. Other restaurant choices2. Customer health concerns3. Conflict between franchisees4. A change of consumer eating habits | S-T Implications1-2. The firm should be aware of customer health concerns since they are worldwide recognized | W-T Implications2-3. Company is able to reduce conflicts between franchisees by improving franchise management |

Burger King Cross Implications SWOT-analysis

The table below shows the barriers faced by Burger King and the possible solutions.

To begin analyzing the implication SWOT analysis of Burger King, we will explain in details each stage starting from strengths until the threats the company faces.

Burger King is one of largest fast food restaurant chain in the world. They became globally recognized through franchising and of their slogan “have it your way”.

However, the company faces issues such as violations in franchise agreements, their branches are mainly concentrate in USA and as a consequence, the international market has misplaced attraction. Nevertheless, they could improve they business implementing new modes of selling their products. As several other industries, they could introduce home delivery options to their customers and they should invest more in advertisement.

Strengths

Geographic...