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CHAPTER 1

MARKETING PLAN

LEMBEST is a unique and new sensational lechnon manok and liempo that patrons are getting crazy off with their extra-ordinary mouthwatering Chicken sisig ang Liempo sisig. As they continue to grow and want to share to its growing number of customer, the savor of LEMBEST LECHON MANOK AND LIEMPO, the company widens its network by opening branches in and out the Metro Manila. LEMBEST LECHON MANOK AND LIEMPO envisions expanding by putting more outlets through the aid of Franchising. Lembest offers scrumptious Lechon Manok, Liempo, Chicken Sisig, Liempo Sisigat its affordable price. Today, as a preparation for Franchising, variety of choices will be offer to its loyal customers, thus Chicken Combo and Liempo Combo. In addition, delivery within the outlet vicinity will be also provided to the customers without any charges to their part.

MARKET SUMMARY

LEMBEST LECHON MANOK AND LIEMPO – Karuhatan Branch will surely be getting in a big challenge in competing to the other large Lechonan in Brgy. Karuhatan. Also, it is looking forward for a good opportunity to gain a lot of people that will continue patronizing the products they offer.

The location of the projected business is containing a large population in Valenzuela City, District II. It is also the passage of the people who are residing in Brgy. Gen.T Deleon wherein also possessed a great number of people. Brgy. Karuhatan have also a lot of business and establishments such as, Mall, Churches, Schools, Banks, and Market that has been proven to be a profitable to put up a food business.

MARKETING RESEARCH

A marketing survey was conducted to enable the business to offer products and services that are highly focused and well targeted. Getting information from current customers is a valuable information source, the customers gauge the product and notify ones where things are good or not. It also helps to identify opportunities; this is when one wants to operate a new...