Amazon.Com Evolution

Amazon.com Evolution

BIS 219

Amazon.com Evolution

Introduction

Competing with other giant companies can be a challenging endeavor. Amazon.com has done a great job keeping their business above the rest. Realization of unused resources is the key to business evolution and Amazon.com's effective use of processor space is one of its keys to remaining a successful online business. This utilization paved the way to the natural evolution of Amazon.com from simply a B2C business to a B2B, expanding its revenue and database in one move.

Is Amazon.com moving away from its core competency of being a leading online retailer?

Core competency of Amazon.com is to provide the selling and buying of any product people want to buy online. Amazon.com opened in July 1995 and became public in May 1997 with an IPO of $18 (Amazon.com, n.d.). The difference between 2009 and 2010 quarter one net sales increased by $2.24 billion (Business Wire, 2010). The vision statement of Amazon.com is simple but powerful, “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” (Amazon.com, para 3).

No evidence suggests in believing Amazon.com is moving away from its core competency of online sales. The constant rise of revenue and outside company relationships in an online environment make this evident. In the 2009, first quarter Business Wire sales report, Amazon.com highlights recognize the Kindle2, IBM relationship, I-phone, mp3, and BlackBerry options. This does not elude but guarantees and proves that Amazon.com is staying within its core competency of being a leading online retailer.

Competition with Google and Microsoft

Amazon was originally a book selling website. At least that is what I have always known Amazon as. Now Amazon is competing with Microsoft and Google on their services. Although they are moving away from their online...