Marketing Management

Guide to Assignments

THE definitive (!) edition for MK400

Bentley University

Summer

Professor Pellant

Capstone Course

Capstone Course

Assignments Weight Page(s)

Class participation 20% 3-4

Contemporary issue analysis & presentation 15% 5

Marketing Paper 20% 6

Final Presentation 15% 6

Case analysis, recommendations, & plan 7-8

Team memo / team presentation 30%

Questions to help with your case analysis 9-10

The assessment of class participation will be based on both the quality of what students have to say and on the effort they put forth to move forward the learning process in a productive way. With that in mind, evaluation of your performance will include your:

1. Oral contributions to in-class discussions.

2. Evaluations of case presentations & contemporary issues presentations.

3. Postings of recommendations to the key decision-maker in designated cases.

1. Oral contributions to in-class discussions.

How much you learn in this course will depend mostly on the extent to which you choose to embrace and contribute to the learning process. To do well, you must have the ability and be willing to participate in all class activities. This means, prior to each session, you will need to read and prepare as required the assigned materials

The assessment of your class participation will be based on the quality of what you have to say and on the effort you put forth to move forward the learning process in a productive way. Many educators have specified guidelines for evaluating contributions to class discussions. While the original source is no longer known, the following have been helpful to students and faculty alike at many colleges and universities (e.g., Harvard, Brown, Simmons).

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