Uae Online Advertising Market Outlook to 2017 - Expected Growth in Mobile and Video Advertising Segment

UAE Online Advertising Market Outlook to 2017 - Expected Growth in Mobile and Video Advertising Segment

The industry research publication titled ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment’ presents a comprehensive analysis of market size by value of online advertisement in UAE. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed. The online advertising industry in UAE experienced a tremendous growth as a platform for advertising and media spending. The CAGR represented by online advertising industry in the country for 2007-2012 was close to 47.1 %, reaching a market size of USD ~ million in 2012. The broadband penetration in the country reached 71.0% in 2012, growing from 42.0% in 2007, and was one of the highest in the Middle East in the same year. Online advertising acted as a perfect medium for the advertisers to get a higher return on their investments. The rising number of internet users in the country, which reached 0.9 million in 2012, has further boosted the usage of online platforms by the advertisers, as they are able to access a wider audience. Search and social advertising together accounted for the largest share of 40.0% of the overall online advertisements in 2012. Some of the other important segments in the industry included display advertising, lead generation and sponsorship advertising which contributed ~%, ~% and ~% respectively in 2012. The largest players in the online advertising industry included international players such as Google, Facebook. Additionally Middle Eastern players such as Ikoo and DMS group also contributed significantly particularly in the online display advertising. The online advertising industry of UAE has started to experience advantages in terms of a diverse and large user profile. The industry...