Egypt Online Advertising Market Outlook to 2017 - Favorable Prospects in Online Search Advertising

Egypt Online Advertising Market Outlook to 2017 - Favorable Prospects in Online Search Advertising

The industry research publication titled ‘Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising’ presents a comprehensive analysis of market size of online advertisement, display, search, lead generation, sponsorship advertisement, digital video, e-mail, mobile and classifieds segment in Egypt. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed. Egypt has a resilient advertising industry which was buoyant even during the financial crisis during 2009. Majority of the advertisement spending came from the public sector and the telecommunications industry. The online advertising industry of Egypt has grown at a CAGR of 71.9% during 2007-2012 reaching a market size of USD ~ million in 2012. Online advertising industry spending in Egypt has been headed by the telecom services, which contributed a 15.0% in 2012, with a spending of USD ~ million. Other important sectors included banking and finance, automotive and real estate sector which had a share of ~%, ~% and ~% respectively in 2012 in the overall online advertising spending in the country. The Egypt online advertising industry mainly comprises of search engine advertising and display advertisement, which cumulatively accounted for 80.0% of the total market in 2012. Currently in Egypt, online display advertising tops with its share of ~% in online advertisement spending, particularly due to its resemblance to the traditional banner type advertisements. However, the importance of online search advertisements is gradually increasing as the advertisers have started to realize the significance of compact and targeted advertisements. Other segments such as video, mobile, lead and online sponsorship were minimal...