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MarketLine Industry Profile

Broadcasting & Cable TV in AsiaPacific

April 2014

Reference Code: 0200-2016

Publication Date: April 2014

WWW.MARKETLINE.COM

MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS NO T O BE PHOT OCO T PIED

Asia-Pacific - Broadcasting & C able TV © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0200 - 2016 - 2013 Page | 1

EXECUTIVE SUMMARY

Market value

The Asia-Pacific broadcasting & cable tv market grew by 3.2% in 2013 to reach a value of $101.7 billion.

Market value forecast

In 2018, the Asia-Pacific broadcasting & cable tv market is forecast to have a value of $136.1 billion, an increase of 33.8% since 2013.

Category segmentation

Tv ad vertising is the largest segment of the broadcasting & cable tv market in Asia -Pacific, accounting for 46.3% of the market's total value.

Geography segmentation

Japan accounts for 42.1% of the Asia-Pacific broadcasting & cable tv market value.

Market rivalry

Strong overall market growth in recent years has served to alleviate rivalry to an e xtent.

Asia-Pacific - Broadcasting & C able TV © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0200 - 2016 - 2013 Page | 2

TABLE OF CONTENTS

Executive Summary..........................................................................................................................................................................2 Market value ..................................................................................................................................................................................2 Market value forecast...................................................................................................................................................................2 Category...