Cay Xe Quan Sbe

I. Introduction 3

II. The performance of a selected business enterprise 4

1.1. Business profile 4

1.1.1. Location 5

1.1.2. Shop’s Design 5

1.1.3. Target Market 6

1.1.4. Products and Services 6

1.1.5. Vision Statement 7

1.1.6. Mission Statement 7

1.1.7. Team Management 7

1.1.8. SWOT Ananlysis 8

1.2. Measure of performance 9

III. Improvement of management and business performance 12

2.1. Blue Ocean Strategy Framework 12

2.1.1. Strategy Canvas 12

2.1.2. 4 Actions Framework 16

2.1.3. Value Innovation 19

2.2. Recommended New Areas 23

IV. Conclusion 24

V. Reference 25

VI. Appendices 27

Appendix 1: Organizational chart 27

Appendix 2: Balanced Scorecard 28

Appendix 3: Cay Xe’s Financial Data 29

Appendix 4: Customer Awareness 30

LISTS OF FINGURE

Figure 1: Strategy Canvas of Cay Xe Quan 12

Figure 2: Blue Ocean Framework 14

Figure 3: Value Innovation 16

I. Introduction

A small business is a privately owned and operated business. A small business typically has a small number of employees. In the United States, the legal definition of a small business is determined by the U.S. Small Business Administration (SBA), which sets the criteria to be used by the SBA in making small business determinations.

Cay Xè Quán is a restaurant that specializes in providing the customers food with the piquancy taste that is in favor of most of Danang citizens especially the youth. The goal of the owners is to provide great chili food in a clean, urban environment and at a reasonable price.

II. The performance of a selected business enterprise

1.1. Business profile

From the last experience of more than a month that I can challenge myself as well as my ability, I could learn huge learning and memorable experiences with my own business – Cay Xe Quan. And now, there are some impressive information of our shop to give a discussion and learning.

Business Address: 72/1 Nguyễn Thị Minh Khai Street

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