Egt1 Task 4

EGT 1

Task 4

A

There are many cross cultural differences that would need to be taken into consideration if a US company were to expand into China.

Language is an important cultural difference that has to be taken into consideration. It would be wise to consult a native speaker. Due to various dialects and local slang a translation of something would have to be understood by all and to not offend a particular market. An American advertisement in English would be understood by all of the US but a Chinese advertisement in one of the seven Chinese dialects would not be understood by everyone in China. An American advertisement or product info that is mistranslated could make it off putting to consumers or investors.

The legal system in China is vastly different than in the US. Corruption is rampant in China when doing business and often times bribes are necessary in order to ensure that your operation runs according to plan. The legal system in China is more difficult to navigate and lacks neutrality as the China Communist Party is in complete control of it. The US legal system has more neutrality, transparency and it is easier to file court cases. Bribes in the US would be completely illegal and never permissible.

Gender is another cultural difference between the US and China. Gender inequality in China has existed throughout history and just recently laws are being passed in order to ensure equality but discrimination is still experienced. Women are still expected to do all housework even if they have a job and they normally make less than their male counterparts. Although the situation is improving, males are more favored in business dealings. A US company would need to be hesitant in sending a female executive to China to do any new dealings as Chinese companies might not be as comfortable compared to if they were dealing with a male.

B

The safety of products in the US is very different as compared to China. China is known for their cheap goods but...