Balanced Score Card Ass.

Individual Assignment: Strategic Plan, Part III: Balanced Scorecard

         Resources: Exhibit 7-1 in Ch. 7 of Strategic Management

         Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Your final balanced scorecard should contain the following four quadrants of the balanced scorecard when developing your strategic objectives. Be sure each item is specific and measurable. For example, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)

o    Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

         Market share

         Revenues and costs

         Profitability

         Competitive position

o    Customer Value Perspective, includes strategic objectives in areas such as:

         Customer retention or turnover

         Customer satisfaction

         Customer value

o    Process or Internal Operations Perspective, includes strategic objectives in areas such as:

         Measure of process performance

         Productivity or productivity improvement

         Operations metrics

o    Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

                     Employee satisfaction

                     Employee turnover or retention

                     Level of organizational capability

                     Nature of organizational culture or climate

                     Technological innovation

         Develop at least three...