Ethics

cs- Google tracks users’ habits. We cannot unplug our society anymore. Apple’s Duckduckgo doesn’t track searches.

- Acquisition of YouTube: if Google can’t get access to ur info, they can buy someone who does. If Knowledge is Power, Google has Power.

- Big data enabled researchers to determine adverse side effects of drugs that may otherwise have gone unnoticed. Big data gain insights into various aspects of human behavior.

- Google’s ability to understand its cx that’s why they grew so big

Google Privacy Policy states, “We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclose or destruction of data.”

- Doesn’t allow access to personal info by employees, contractors & agents.

Google also believes in data integrity & reviews their data collection, storage and processing practices to ensure info collected is used for improving customer satisfaction and convenience.

Google values users & so far honored general public’s trust. Along with belief in privacy protection, Google also stresses importance of cx satisfaction. Many of info gathered is solely used to improve their pdts.

Google become too large, powerful & aware of whom their cx are. Users aren’t aware of info being gathered abt them. Rights Approach argues, “That people have dignity based on their ability to choose freely what they will do with their lives, and they’ve a fundamental moral right to have these choices respected. People are not objects to be manipulated; it is a violation of human dignity to use people in ways they do not freely choose.

Google has been able to monitor & collect user info based on the fact that many cx have never looked at e privacy policy or realize what Google does to gather info. Rights Approach believes people may choose freely what they will do with their lives; but Google has eliminated choice when gathering info. User not able to choose if AdSense will scan e-mails. User is not...