Marketing Plan of Pfizer

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MARKETING MANAGEMENT (MKT 501)

ASSIGNMENT TWO

(Answer of Assignment 2)

Marketing plan on new product of world biggest research based pharmaceutical company Pfizer pharmaceutical ltd in India.

Timeline

Charles Pfizer & company in red brick building in New York founded by cousin Charles Pfizer and Charles Earhart in 1849.

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Successful mass production of citric acid from sugar through mold fermentation from 1900 – 1999.

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In 2000, the world largest fastest growing company creates by merging with Warner- Lambert and Pharmacia.

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Finally Pfizer pharmaceutical company became the world best most valued company to customers, patient, colleague investors and business partners by continues its mission.

Company background and profile

Pfizer Ltd is one of the best and fastest growing research based pharmaceutical company which develops, manufactured, discovers prescription medicines in total 11 therapeutics areas including pain, neuroscience, oncology, and infectious disease, including Aids/Hiv. It is also one of the world largest animal health companies. Main head courter is situated at U.S.A in New York City. Pfizer Ltd is established in 1849 globally and today has world largest sales of product and highest spenders in pharmaceutical research and development globally.

Pfizer Ltd won the several awards and best year of the fastest growing multinational pharmaceutical company. In India main headquarter situated in Mumbai city. More than 3000 employee working in this company. The manufacturing plant of the Pfizer Ltd situated at Thane, Maharashtra and from India it turn overs US$166.00 million per year. Total six brand features among more than 100 top pharmaceutical brands in India...