Coca Coal

Coca cola

1.Do you think the company has distinctive capabilities? Explain

The Coca-Cola Company has distinctive capabilities since it has a rich heritage of marketing successes and experiences over the past years. Furthermore, the current CEO, Muhtar Kent is a positive force that will continue to boost the company’s success.  He is quite ambitious, focusing on the long-term growth of the company, his main goals being, establishing a long-term vision, and restoring the brand’s growth in North America. This will ensure  that the company stays a step ahead of most companies.

2.Go to the web site (thecocacolacompany.com) and find five fun fact in the material about the company. Write these down and discuss how each could be a strength, a weakness or both.

The Coca-Cola Company has come up with a new campaign on the new diet coke, which encourages funs of the brand to ‘choose love over like’. It encourages the funs to embrace life’s every moment with the same passion and love they have for their beverages. The global brand director Elena Pinakatt showed her support for this campaign and said that one of Dalai Lama quote inspired it: ‘The more you are motivated by love, the more fearless and free your actions will be’. This campaign will go a long way to support the brand  and the company’s growth as well as encourage the consumers as it expresses the company’s mindfulness about the consumers’ happiness and well-being.

The Members of the Coca Cola Company are having a ‘Coca-Cola journey’ to Ire-land on St. Patrick’s Day. Insiders will give tips on where to visit, dine, and find off the adventurers paths within the many 207 countries where Coke operates. This will motivate them and allow them some time to rest, which will highly boost their performance once the return to work.

The Slogans used in Coca-Cola advertisements have always reflected the brands and also the time. The latest slogan ‘Coca-Cola Real’, which was...