Jeans

UnMe Jeans Media Market Evolution 1 Web 2.0 2 UnMe

in

Web 2.0 3 Recommended

Actions 4 Advantages Disadvantages Large demographic availability, it allows marketers to target the audience suitable for their product

62% expected growth between 2007 ans 2013

Proven successful when used as the right channel and not an alternative for Television ads.

Marketers can choose layout and position of their ad.

High frequency and views per person. High cost of professionally made videos.

Lack of control over the content

Multi-way communication is scarce compared to communication present in other social media

Lack of analytics about consumers wathcing the videos Target market are girls bewtween13-24

Focus on the site is fashion and music

Allows people create a unique identity for themselves online

In line with non-conformity trend that UnMe promotes

Apparel represent 34% of virtual products available on sale

Can be linked to Facebook and Myspace

Estimated presence in digital selfexpression = 80% of online users Over 200,000 virtual products which increase competition and fight for market share that may not give return for the company

Lack of knowledge about the virtual world will trigger more time investment

Company cannot have dialogue with users Highest demographic segment among the target audience (61% of teens and 80% of young adults are using social networking sites)

One of the fastest growing social media on the web

Average user views 4.5 pages of content per minute

Typical members of Facebook are highschool and college studeants

Access to profile page of the users facilitates relevant, well targeted ads

Users are enthusiastic and can do a lot of marketing on company's behalf by acting as ambasadors of the brand

Multi-comunication way through dialogues, comments and inputs like user generated videos, photos.

Widgets and feeds promote more engagement and show the popularity of the brand. Users may totally ignore the ads as they are focusing on...