Assignment One

Introduction

McDonald's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin.

There are more than 32,000 McDonald's restaurants serving in 117 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by independent owners.

McDonald's has several ethical and social responsibility policies in place throughout their solely owned and franchised companies. These policies include placing the customer experience at the core of what they do, committing to their employees by nurturing their talent and rewarding their achievements, maintaining high standards regarding the conduct of business, and giving back to the communities in which they are established. All of these values are infiltrated through all levels of the company, which keeps McDonald's thriving as a successful fast food chain restaurant.

What are Marketing strategies?

An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.

A McDonalds marketing mix strategy which is also called 5P’S

After analyzing the market, finding the key factors, target segment and understanding the market demand, every company needs to come up with an effort or such type of plan, that speed up the growth of the company. For which McDonalds uses 5p, s of the marketing mix which are as follows:

1. Product

2. Place

3. Price

4. Promotion

5. People

Product:

The product includes that how the company should design, manufacture the product so that it enhance the customer...