Anterprima

“ANTERPRIMA”

Company History

Anteprima was established in Hong Kong and Italy in 1993 and led by a Japanese designer Izumi Ogino. Its fashion forward thinking and product designs started in Milan in 1995, where the brand started intensive fashion activities in Italy as it opened the Anteprima design office, press office and show room as well as its flag ship store in Milan. It was in 2002 that Anteprima expanded into Asia with its first Asian flagship store based in Tokyo, Japan.

In 1998, the Anteprima wirebag was born. This was because the parent company specialised in knitting and Izumi Ogino had used this specialisation and technique to create this unique wire bag. This will continue to grow and be one of its signature items that is associated with this brand. Mention Anteprima and any fashionista will immediately conjure up images of the wirebag. The first boutique store for the wirebag was open in 2003 and aimed to attract women with the theme “fun and playful heart”.

From 2002 to 2008, Anteprima continued to expand its product lines by signing various licensing agreements with various companies such as Seiko, Aurora etc. The range of products were diverse and consisted of costume jewelry, watches, umbrellas, kimonos, scarves, hats, leg wear, shoes and gloves.

In 2009, a new style concept shop called Anteprima Misto was opened in Yokohama, Japan. This concept was to attract the younger and more affluent crowd.

As of today, there are over 100 branches of ANteprima, Anteprima Wirebag and Anteprima Misto worldwide.

Brief brand story

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