Swot

SWOT Analysis

Principles of Management

January 26, 2014

Wal-Mart History

Walmart was first opened in 1962 in Rogers, Arkansas (Corporate, 2013). Walmart is the result of Sam Walton’s vision (Corporate, 2013). Walmart is a US based multinational retail company that sells general merchandise and groceries. Walmart is the world’s largest retailer (Insight, 2013). Walmart has more than 400 billion in revenue and 11,000 stores (Corporate, 2013). Walmart has a profit of over 15 billion with about 2.2 million employees (Insight, 2013).Walmart main headquarters is in Bentonville, AR (Walmart, 2013). The CEO of Walmart is Mike Duke (Corporate, 2013). Walmart is the largest private employer and the most valuable companies in the world.

Walmart Mission Statement

Walmart mission statement is “Saving people money so they can live better” (Corporate, 2013). Walmart lives by that statement with their lower prices and the quality of their products. Walmart helps people around the world save money and live better anytime and anywhere in retail stores, online and through their mobile devices. Walmart strive to give their customers the best prices, service, and quality products.

Walmart Organizational Strengths

As of 2013 some of the strengths for Walmart are a wide range of products, competence in information systems, international operations, and cost leadership strategy (Insight, 2013). The good thing with a wide range of products it attracts more customers to Walmart stores. Walmart does not just rely on sales from the US stores only as its competitors does (Insight, 2013). Walmart has earned $135 billion in sales in 2013 from its international operations (Insight, 2013). Walmart has an extensive information system that tracks orders, inventory levels, sales and other related information in real time. All these things have helped Walmart to be the #1 store worldwide.

Cost leadership strategy has helped Walmart to become the low cost leader in the retail market....