Marketing Plan Www

World Wide Worker

Comprehensive Marketing Plan

Submitted by: Varun Nanda

4374988

Executive Summary

The goal of this report is to conduct a marketing research and find out the deep-seated procedure of creating a marketing plan. This paper tries to focus on the marketing philosophy and objectives, a SWOT analysis, competitor analysis, STP analysis and also define the marketing mix used.

Corporate Overview

Introduction

The company I selected to do this report on is World Wide Worker (WWW). They are one of the leaders in the job board industry, especially for oil and gas based markets. Started in 2000, the company went through all the challenges that comes with the market, global issues and all economic and technological hurdles but have come out the leaders in the oil and gas job board industry. Even though the company is based in Dubai, it caters to a multinational audience and focuses mainly on client and candidate acquisition. There are three tiers in the WWW job board which are International Oil Companies like ENI, Total, Shell, etc., National Oil Companies like ADNOC, EMARAT, etc. and service providers like companies which provides the machinery (pipe lines, drill bits, instruments, etc.). There are many departments in each of these tiers which deal with each of the tiers with more detail and allows for specific customizations for each client.

When it comes to client acquisition, the company encourages the candidates to register in the website, free of charge. Then all the candidates are given a unique ID which makes it easy for search inside the site. The usual information like Job Title, Experience, Name, email and any additional information is to be given to the site to be completely registered in the database. It can be given in any text format or entered directly in to the website.

Another tool which the company sells to its clients is called Database Search Engine. It is basically a search engine for finding the right candidate for a job. The...