The Wrights of Howth

The Demise of the Comet Group Plc

BABS III

Stephan Schibalsky

Illustration 1 : Comet Logo

Illustration 1 : The Comet Logo…………………………………………...1 Illustration 2 : Porter`s Value Chain……………………………………....3 Illustration 3 : Porter`s five for………..……………………………...........5 Illustration 4 : Competitive Strategies……………………………............9 Illustration 5 : Corporate Strategies……………………………………..10

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Table of Content

1. Introduction………………………………………………………………………………............1 1.1 Purpose of the document…………………………………………………….............1 1.2 Outline of the organisation and its industry………………………………………....1 2. Environmental Scan…………………………………………………………………………......2 2.1 Analysis of the key internal activities/departments…………………………...........2 2.1.1 Porter`s Value Chain………………………………………………………..2 2.1.1.1 Marketing Sales………………………………………….............4 2.1.1.2 Services…………………………………………………...….…...4 2.2 Analysis of the external environment……………………………............................5 2.2.1 Porter`s five forces …………………………………...……......................5 2.2.1.1 Potential Entrants…………......................................................6 2.2.1.2 Substitutes…………………………………………………………6 2.2.1.3 Buyers………………………………………………………..........7 2.2.1.4 Suppliers………………………………………………….............7 2.2.1.5 Industry Competitors……………………………………………..8 2.2.1.6 Conclusion………………………………………………………...8 3. Strategy Formulation…………………………………………………………………………….9 3.1 Competitive Strategies…………………………………………………….................9 3.2 Directional Strategies………………………………………………………………….9 4. Performance Assessment & Conclusion…………………………………………................10 5. References…………………………………………………………………………………........IV

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1. Introduction 1.1 Purpose of the document

In this document the author is going to prepare a strategic analysis of Comet. To get an understanding, what lead comet to fail, it`s necessary to gain knowledge about Comet itself and the market it was operating in. Beginning with an environmental scan the author describes...