Hydroxyethyl Cellulose Market - Global Industry Analysis, Size, Growth, Trends and Forecast, 2014 – 2020

Hydroxyethyl cellulose (HEC) is water soluble, nonionic derivative of cellulose ether. It is synthesized by etherification of alkali cellulose and ethylene oxide. HEC used as cement extender, binder, and protective colloid, shape retention enhancer, coating polymer, lubricity and workability enhancer and suspension & stabilization agent. End user industries of HEC include building & construction, adhesives & sealants, oil & gas, paints & coatings, pharmaceutical, personal care & cosmetics, metal casting & foundry and paper & pulp industry. High purity HEC is required for personal care & cosmetics applications.

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Growing demand from personal care & cosmetics industry is expected to drive the HEC market. It acts as binder, stabilizer, thickener and dispersing agent in daily personal care and cosmetics products that increases lubrication, density and improves appearance of them. Changing lifestyle and rising disposable income is driving personal care market in developing countries. Demand for personal care products used in daily routine is driven by growing population in developed as well as developing countries worldwide. In addition, growing demand for HEC in paints and coatings industry is expected to drive the market. HEC provides excellent coating performance for PVA latex paints with no flocculation.

HEC has high thickening effect and therefore improves thickness of the paints that reduces flocculation. Use of HEC in paints enhances washing resistance and improves cost effectiveness of paint formulation. New infrastructure investment in emerging economies and improvement of existing infrastructure in developed countries is driving the paints and coating industry. Further, HEC demand from oil well and drilling industry is expected to boost the market growth. It can be used as cementing agent or thickener or workover fluid in oil wells. HEC helps in...