Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings Indulgence is the leading motivational factor in the Spanish Confectionery market The Chocolate category accounts for over half of the Spanish Confectionery market Spanish men are marginally over-consuming Confectionery compared to women Spanish consumers follow heavy frequency consumption of Confectionery products Spanish consumers dont prioritize ethical concerns in their Confectionery consumption Consumers demand a range of products to reflect their personal taste and preferences Consumers are willing to pay more for more indulgent offerings Synopsis Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the...