Syllabus Astrategy Af54

Business Strategy and Policy

NEU – Hanoi, Vietnam

SUMMER 2014

Instructor: Dr. Deane Pham, MBA, Ph.D. Email: drphamusa@gmail.com Cell: 407 421 2938 (USA) 0164 133 326 (Vietnam) | Office: TBA Office hours: by appointment |

| |

COURSE DESCRIPTION

This course focuses on the strategy and policy of the firm that must be employed in developing and maintaining competitive position and competitive advantage. It provides students/participant with an analytical tool kit for understanding strategic issues that key decision makers or their advisor must face.

Text:

* Crafting and Executing Strategy - The Quest for Competitive Advantage: Concepts & Cases 19th Edition by Arthur A. Thompson Jr., Margaret A, Peteraf, A. J. Strickland III, and John E. Gamble. Copyright @2014 by McGraw Hill.

Videos and Websites

* What is Strategy by Michael Porter

* Blue Ocean Strategy vs. Five Forces

* What is Good Corporate Strategy by Richard Rumelt

* The Secret Origins of Corporate Strategy by Walter Kiechel

* Rethinking Capitalism by Michael Porter

* Michael Porter in Vietnam (1, 2, 3)

* Websites: investorpedia.com, thinkers50.com, EDGARONLINE, Yahoo Finance¸

* Others

Other materials will be available via Dropbox.com. You are required to use dropbox.com for this class, please make sure to send your request to access dropbox.com to drphamusa@gmail.com and put your email address on the subject line so your access permission can be set up..

COURSE OUTLINE

A. INTRODUCTION AND OVERVIEW

Day 1: Introduction and Course Overview

Mission and Vision

Reading Chapter 1 and 2

Day 2: How to Analyze a Case / How to write up a case

Executive Summary and Presentation

Reading CA2

B. CORE CONCEPTS AND ANALYTICAL TOOLS

Day 3: External Environment and Five Force Model Analysis...