Marketing

MARKETING PLAN PHASE III

MKT 421

April 30, 2014

MARKETING PLAN PHASE III

With travel being a great stress reliever for many, it is no wonder why many choose to relieve some of this stress by taking vacations. What better way to relieve some of this stress by having someone help you choose where, when, and how to travel all while attempting to give the customer the best deal possible. This is what Amazon Travel is all about. Amazon Travel will have to live up to its name and be able to perform at the level at which it’s competition has been performing at for many years; thus being able to offer many to most of the services that the competition has been offering all along. Since much of the business will be coming from the purchase of hotel rooms Amazon Travel will have a powerful search engine that will be linked to hotel data bases in order to keep up with current data offered by hotels. This type of data will be crucial in order to keep customers updated on current sales and availability of hotel rooms. The same can be said about the car rentals. Many customers will most likely be looking for a great deal on a car rental upon arrival to their destination. Customers will likely be expecting a choice on their rental to fit their needs in order to make their visit more pleasant and comfortable. And how can the customers get to their destination without a means of transportation, the simple answer is flying to their destination. Amazon Travel will be seamlessly integrated with airlines in order to book flights and track current flights and availability. Yet many customers are also looking to travel in order to reach certain theme parks or attractions, which is where Amazon Travel will seek to have contracts with certain attractions promising a rise in sales as well as lowering the price for Amazon Travel customers. Yet all of this is only possible thanks to the powerful computers that Amazon Travel will have in place in order to keep up with all of the current...