Recruitment Agency

Table of Contents

1.0 Executive Summary 2

2.0 Objectives 3

3.2 Industry 4

3.3 Competitors 5

3.4 Services Offering 5

3.5 Keys to Success 5

3.6 Critical Issues 6

3.7 Technology 6

4.0 Marketing and Advertising Strategy 7

4.1 Mission 7

4.2 Marketing Objectives 7

4.3 Financial Objectives 8

4.4 Marketing Mix 8

5.0 Management Team 9

5.1 Management Talent and Skills 9

6.0 Financial Plan 10

6.1 Balance Sheet (at start) 10

6.3 Break-even Analysis 16

Recommendations 19

Conclusion 19

1.0 Executive Summary

PakkiNoukri is an online recruitment center which operates from Karachi, as a recruitment agency in the main business area of Karachi that is I. I. Chundrigar Road.

Establishment of PakkiNoukri Recruitment Center will provide recruitment services to its clients (Candidates and Companies) all over Pakistan. PakkiNoukri will market its activities to its clients by having a marketing strategy, which contains website, printed adds, sms marketing, facebookfan page and linkedin page.

PakkiNoukri has made four classes to candidates, available or seeking jobs, and according to the different level of candidates PakkiNoukri has a different pricing policy for the candidate and as well as for the company. Following is the Services Income forecast for the Fiscal Year 2013 to 2016.

2.0 Objectives

* To earn at-least 15% profit at first year of services

* To attract and fulfill the available jobs with the suitable candidates

* To get about 20% market share within 3 years

* To raise the total revenue by 20% annually after the first year

By giving 100% of all of our team we can earn 15% profit at first year and being specialized in HR and recruitment we can also attract candidates for the job and providing them a job we can also satisfied our customers.

3.1 Demand

PakkiNoukri, a recruitment services providing company, is a start-up company that is just about to start its operations. Its idea has been well...