Submitted by: Submitted by dongreat37
Views: 97
Words: 1017
Pages: 5
Category: Business and Industry
Date Submitted: 07/07/2014 01:16 AM
The process that occurs when a
consumer makes another purchase
of the identical goods in the
identical amount under the
identical terms from the
identical supplier. Consumers
that often engage in a straight
re-buy of a product are an
attractive target group for the
marketing efforts of a
manufacturing business.
the decision to buy the brand,
product, etc. that you bought
last time, rather than
considering other brands or
products:
Purchase decisions can be
categorized into straight rebuy
decisions; modified rebuy
decisions; new task purchasing.
Modified Rebuy is a buying
situation in which an
individual or organization
purchase goods that have been
purchased previously but
changes either the supplier or
some other elements of the
previous order. In this the
buyer wants to modify product
specifications, terms, prices,
suppliers.
In this case the “in supplier”
has to protect his account
whereas the “out supplier” sees
it as a better offer and gain
some business. A modified rebuy
is less critical and consumes
less time. A new product
introduction from the earlier
version always creates a
modified rebuy situation.
The best example for this is
3M. This helps them to always
stay ahead in the competition.
Example: - An automobile
company may prefer to use an
updated version of bearings.
For this it will see different
suppliers and thus will get
many options to choose from and
select the best bid.
Straight rebuy
Modified rebuy
New task
Straight rebuy
In a straight rebuy, the buyer
reorders something without any
modifications. Purchase Dept.
normally handles these kinds of
purchase as routine. Its based
on past buying satisfaction,
the buyer simply chooses from
the various suppliers on its
list. "In" suppliers try to
maintain product and...