Mekelec03

ICCT Colleges

To: ALP

From: Gamban, Jonalyn F.

Subject: MKELEC03

Date: July 08, 2014

Objectives:

1. To identify know what is S.W.O.T Analysis of Nokia

2. To able to know what the dilemma/problem that they challenges faced

3. To able to know how to solve their problem

4. To give Recommencdation

5. To able to know what have been key to Nokia’s global strength?

6. To able to know what can Nokia do to gain market share in the United States and Europe where its presence is not as strong.

7. To able to know in the never –changing world of mobile technology, what are the greatest threats to Nokia’s global presence?

SWOT Analysis of Nokia

Strength

* Largest distributor of mobile phone in the mobile phone industry.

* Highly qualified personnel.

* User friendly with many accessories.

* High- resale value compared to other brands of mobile phones.

Weakness

* No promotion undertaken to target the lower class of the society.

* Poor after sales service- very few service centres.

Opportunity

* Opportunities to expand with a wide range of products, features and different price range to suit different people.

Threats

* Maintain the position as the Market Leader because Apple, Sony, Cannon, Motorola, Samsung, iPhone, Blackberry and Android smart phones have come of the standard tough competition with Nokia.

* Cheap phones, advance features and good after sales service.

The dilemma/problem that they challenges faced

Nokia came up with their targets to get back what they have lost. However, according to a report yesterday, Nokia has abandoned those hopes of meeting key targets just, raising questions over whether its new boss, Stephen Elop, a former Microsoft employee can do what he said he was going to do. Its shares went down by 18 percent to its lowest in 13 years; further reducing $5.5 billion off its market value. Google’s Android devices and Apple’s iPhone are going much forward...