Favorite Brand Marketing

Favorite Brand

Vanessa Dunson

MKT/421

May 7, 2014

Tammy Segura

Favorite Brand

My passionate brand is sprite which is a coca cola product. Coca Cola is of the world’s largest producer of non alcoholic beverages. Coke has a diverse portfolio of different brands and sells to over 28 countries and has136 brands. The Coca Cola Company is one of the largest growing companies in the economic. There are over 38,000 employees working for the company. The company has a long term vision and a strong commitment (journey staff 2012).

The reason why I like Coca Cola product is that the producer stand by their mission. The mission is to enrich the lives of the local community and they partner with costumers and keep the consumers stocked. The product will always be available. Another reason is that they have sustainability which goes hand in hand with the development of the product. They protect the environment and support employees. The last reason is that the company is the world’s largest and leading brand of all beverages. In most businesses there will be a Coca-Cola machine in the break area (www.slate.com 2014).

The Coca Cola Company is loyal to building loyal relationships across different groups because it has been around since 1944. For over 60 years Coke has made over 136 brands which are distributed all over the world including Europe and India. The reason Coca Cola products is loyal to building relationships across different groups is that there are three aspects that make them loyal. The first one is financial incentives which are when every customer receives rewards or a discount for their repeated business. Another aspect is there is a social bond between the company and customer. The last aspect is structural interaction. The most important aspect is the bond between the company and customers. This will result in a long term relationship and it will also allow the business owners to stock provide as well as plan how to keep the repeated business from the...