Express Beauty

Tout Suite

Marketing Plan

Prepared: July 2014

Background

Business overview

Business name: Tout Suite

Business structure: Partnership

Business location: Beirut, Lebanon.

Date established: Intended launch date TBC

Business owner(s):

Owner/s experience:

A.N. Other

Vision statement: Create a premier “on-the-go” beauty organization via a brand synonymous with convenience, good value for money and excellent customer service.

Mission statement: Provide men & women with the convenience of an on-the-go service, which gives them the best customer service, qualified skills, professional knowledge, hygienic care and value for money and ensure they receive the 4 C's of service to our clients "Cleanliness, Convenience, Club Membership, Competitive Prices”.

Business objectives:

Short Term:

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Long Term:

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Products:

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Situation Analysis

Tout Suite, in its first year of business as a start-up company, is aiming to enter a crowded market that already provides beauty care services (particularly for females) via traditional beauty salons and specialised retail outlets. Tout Suite believes there is an opportunity to provide a limited yet select range of reasonably priced “on-the-go” beauty service for females and males, that is conveniently located at Petrol Stations, Oil Change/Mechanical Service Garages and Car Wash Centres thereby capitalising on unused time waiting for short-length services such as car washing and oil changes.

Market Summary

Tout Suite possesses good information about the market and knows a great deal about the common attributes of its targeted customers.  They will leverage this information to understand who is served, their specific needs, and how they can better serve them.

Market Analysis...