Marketing

Assignment 1

IDENTIFYING YOUR CUSTOMER

Please complete the grid below by researching and providing answers to the questions. Note: this grid will expand as you type. The purpose of this assignment is to identify who the potential customer is for your product or service. The following areas should be addressed as a minimum in trying to identify your customer. You should address the above questions from the viewpoint of trying to market your product or service. Who is your one best customer from the general population? Chapters 1 through 9 – worth 50 points

Note – the last question “What value did you derive from this assignment?” if not answered minus 10 points will be deducted from this assignment. Also make sure you add the Product, Business or Service you are working on for this assignment.

|Your Name |Melissa Fender |

|Your Product |Gymnastics for girls/boys |

|Questions and Data points. |Your Answers Here |

|Identify your product/service and indicate whether it’s for |My service is a gymnastics company located in Grand Blanc, MI. It is a real |

|a real product/organization or to complete the class |organization. |

|assignment. | |

| | |

|Why did you choose this product/service? |I chose this service because I currently work here and I love the sport of |

|...