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Date Submitted: 07/11/2014 12:11 AM
Researchmoz presents this most up-to-date research on"Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Market.
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Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
More than half of ice cream consumption in Spain is in the pursuit of indulgence
Older consumers, already the largest consumers of ice cream, will become increasingly important as Spain’s population ages
Spain has the second highest private label ice cream penetration in major global markets
The ice cream market will face increasing competition from frozen yogurt, due to health-conscious consumers
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Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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