Ethos Pathos Logos

Vintage ads

Vintage Ads

Joshua Brown

Devry University

English Composition

Instructor: Jennifer Chagala

May 13 2012

Vintage Ads

Take a look a round at the billboards, and buildings in every city across the country. What is seen from a marketing standpoint? Art. Art graces places like Downtown, The interstate. Everywhere, every places. This art speaks in black, and white, and all kinds of colors from the rainbow. Each and every color is used to grasp the attention of the onlooker. The onlooker sees the art as speaking to them in a logical sense. The art is informative, and credible to persuade the onlooker to try the product being marketed. Not, only does the onlooker see the art as informative, and credible. The art expresses its product by connecting with the onlooker thus persuading the onlooker to buy by smell, touch, taste, feel. This is what makes the art hit close to home. The art curbs ones attention by using special fonts. These special fonts make it easier to notice the brand being marketed. The brand markets to specific target market. For an example specific font may be used to target a gender or age group. The advertisement may use different wording structure to market to that age group. For an example lol, for laugh out loud, or OMG as in Oh my gosh.When a advertisement uses word structure they are using specific that wording to identify with the age, and gender of a target market.

Furthermore, With all these advertisements gracing nationwide cities. One might ask What is the theory behind the advertisements? Like stated above advertisements are art used to persuade through three greek terms. These Terms are Ethos, Pathos, Logos. These terms are the foundation of where advertisements were built. These Rhetorical Appeals date back to the Greek Philospher Aristotle. The Rhetorical Appeals help construct the art of advertisements. Ethos, Pathos, Logo’s...