Eu Ren Sheng International Marketing

Type | Masters of Business Administration (L7) |

Level | Level 7 |

Module Name | Leading and Managing People |

Module Unit | BU7704 |

Name of Lecturer | Benard Lian |

Student ID | 1327601 |

Assignment Number | 2 |

Total Words Required | 3000 |

Actual Words | 3120 |

Introduction:

Eu Yan Sang was founded in 1879 and group in listed on the stock exchange of Singapore in July 28,2000. Eu Yan Sang is international business company of health care on the basis of traditional Chinese medicine. Aim to make the traditional Chinese medicine globalization and modernization Eu Yan Sang is become one of the lead company with the comprehensive care and health industry.

Vision of the company Eu Yan Sang is to be global company with integrative health and wellness.

Mission of Eu Yan Sang is pursuit of offering the best natural products and service to meet the customer needs . Though helping customer have a good understanding of the healthy products and usage of the healthy products as well as the healthy habits.

PESTEL Analysis of Eu Yan Sang International

Technology is the power to improve our quality and style of our life.

Internet * Comprehensive infrastructure especially for IT infrastructure set up * Successive E commerce and B2C model widely used on broadcast internet * Government on line electronic information | Applied to Eu Yan Sang * For Eu Yan Sang is a great attractiveness to achieve on line selling oversea and local * Apply for new product ,register company and apply for GST is easier which improve the efficiency * Modern communication channel like Facebook which improve and increase the customer service basis. |

Social

* Singapore Ethic mix is Chinese majority 74% of the resident population ,following is the 13% Malays and 9.1% Indians * Chinese is becoming more and more popular language in Singapore. * As the traditional medicine more and more Singaporeans realize the importance of the health...