Zara

Research report of ZARA(BME)

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Made by：Ricky 杨若渠

NIT011530

12-C1

To：BME teacher

Miss Qi Liu

Date:6/11/2013

Content

Content 2

Executive summary 3

Introduction 4

History 4

Time line of Globalization 4

Main Body 5

1. The impact globalization has had on ZARA 5

2. Business information 7

3. ZARA’s social responsibility strategies 8

4. The impact ZARA’s operations have on society in the overseas country 10

Conclusion 12

Reference list 13

Executive summary

Globalization is impacting on many large organizations, and it forcing some company enlarge their scale to be a overseas businesses. ZARA is the most representative one in the clothing industry. And the report will investigate and analysis of ZARA, the overlord of clothing. The report divided by five parts:

Business history--the time of established and time line of Globalization

The positive and negative impact globalization has had on ZARA

Business information--product or service it provides, type of business, management of business

The business’s social responsibility strategies in the ZARA’s domestic and international environment

The impact(include positive and negative) the ZARA’s operations have on society in the overseas country

Introduction

History:

Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain. Ortega named his store Zorba after watching the classic film Zorba the Greek, but apparently there was a bar that was called the same, Zorba, two blocks away, and the owner of the bar came and said, "this is going to confuse things to have two Zorbas." They had already made the molds for the...