Submitted by: Submitted by ggbonilla1
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Category: Business and Industry
Date Submitted: 07/26/2014 09:27 AM
Tariffs, US Sports Franchises, and International Markets
Gabriela Bonilla
DeVry University
Tariffs, US Sports Franchises, and International Markets
This essay will analyze the cultural factors United States sports franchises must overcome to increase their popularity abroad, what can be done to ensure products are appropriate for international markets, and tackle the question of whether governments should protect there industries by placing tariffs on imported goods.
US Sports Popularity Abroad
Baseball and basketball are popular in America, but the game of preference in most of the world is soccer. As baseball is popular in Japan and many Carribean countries, American football too seeks to expand its fanbase internationally. Some cultural factors the NFL would need to overcome include:
* Lack of exposure: if audiences do not know about the game, audiences cannot be expected to be interested.
* Customs: not until a sport become part of everyday culture, they become more important within a certain society.
To increase popularity, sports franchises could do their research as to what customs and values are held in different regions – which are the countries share these with us. Where is competition and athletism valued?
Appropriate for International Markets
In an article by the CEO of Cartridge World, an Austrailian firm, Mr. John Dring states “What works at home does not always work for the international market.” Franchises such as the sports enterprise in the United States, can take heed to this advice. Dring advises to research country’s markets, get to know what the competition is like, and find business partners that know their country, customs and culture, and live in the market.
Franshises can further ensure their product is appropriate for international markets by preparing for unpredicatibiliy. By building flexibility into the business model, anticipating and preparing alternatives for logistical problems, and willingness to...