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Category: Business and Industry
Date Submitted: 07/29/2014 06:15 AM
Lean Startup Essentials
Lean Startup Essentials
Lean Startup Essentials
#1: Introduction
Whats the Lean Startup?
• How to create order in the
business model
(unavoidable) chaos of a startup
• First learn, then execute • Quick Iterations on your
Lean Startup Essentials
#1: Lean Startup
Most startups fail from a lack of (paying) customers.
Lean Startup Essentials
#1: Lean Startup
Why? Startups are not just a small version of a big company.
Lean Startup Essentials
#1: Lean Startup
Startup: Temporary organization used to search for a repeatable and scalable business model.
As defined by Steve Blank.
Lean Startup Essentials
#1: The Lean Canvas
We need structured learning before we execute.
Lean Startup Essentials
#1: The Lean Canvas
The Lean Canvas
Lean Startup Essentials Problem
Top 3 problems
#1: The Lean Canvas Unique Value Unfair Proposition Advantage
Single, clear, compelling message that states why you are different and worth buying
Solution
Top 3 features
Customer Segments
Can’t be easily Target customers copied or bought
Key Metrics
Key activities you measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs Distribution Costs Hosting People, etc.
Revenue Streams
Revenue Model Life Time Value Revenue Gross Margin
Lean Startup Essentials
#1: The Lean Canvas
Problem
• The top 3 problems the
customer is facing today
Problem Key Activities Value Proposition Customer Relationships Customer Segments Key Resources Channels
• These might be things they’ve
already started building in house, because there is an active need
Cost Structure
Revenue Streams
Lean Startup Essentials
#1: The Lean Canvas
Customer Segments
• Narrow group of people that
buy/use your product
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Key Resources Channels
• Marketplace biz models =
Cost...