India Should Position Itself in Healthcare Tour

Discuss how India should position itself as a healthcare tourist centre.

India should position itself as a low cost high value and quality alternative to the high priced US healthcare system and long waiting systems of most European countries. They should emphasize their highly trained doctors, advanced medicine and high tech procedures. They should also point out the tourist aspect of having medical procedures done in India to off-set the customer’s consideration of the travel expense.

Identify the groups that India should target.

India should target middle aged and older people in the United States seeking plastic or elective surgery replacements, cosmetic surgery, dentistry, bone marrow transplants and cancer therapy and procedures not covered by their health plans as well as Europeans and Canadians facing long waits for elective or non approved surgeries.

Discuss the improvements needed to support the growth of this promising service sector.

India needs to improve its infrastructure and sanitary conditions. They need more and better trained taxi drivers and tour guides. They better airports facilities and more direct flights into major cities. They need to modernize their public transportation systems and the government should recognize the value of increasing medical tourism.

Discuss how India can leapfrog the progress made by other Asian countries in the development of this new service sector.

They could leap frog Asian countries by communicating the expertise of their doctors and their high tech facilities. Develop superior service at low prices with friendly English speaking customer service reps and professionals. Make sure facilities are clean and comfortable and convey a sense of professionalism to the patrons. Last but not least point out all the sites that can be incorporated into a medical vacation