Developing B2B and B2C Types of E-Commerce at Midea Corporation

Week6 Assignment

Course Project

Developing B2B and B2C types of e-commerce at Midea Corporation

By

Han Yan

MIS 535

Professor: Saed Sadeghi

DeVry University, Keller Graduate School of Management

10/08/2012

Table of Contents

1. Abstract

2. Brief Company background

3. Discussion of business problem(s)

4. High level solution

Approach(es)

High level approach(es)

Detailed solutions

5. Benefits of solving the problem

6. Business/technical approach

7. Business process changes

8. Technology or business practices used to augment the solution

9. Conclusions and overall recommendations

10. High-level implementation plan

11. Summary of project

References

Course Project

Developing B2B and B2C types of e-commerce at Midea Corporation

Abstract

This project discusses that what e-commerce can do to help Midea gain more profit or reduce the spending. In China, most of the IT technologies that customers use are at the initial stage. The development of the Internet is just at the beginning. Therefore, customers can’t make an order for what they want only by viewing the company’s homepage. As the leader in the area of Chinese household appliances, Midea should play a leading role to run the e-commerce which is good for running the business. This project says that how Midea finds out its problem and deal with it by e-commerce.

Brief Company background

Midea which produces the home appliance, mainly involved in the field of logistics and other large-scale comprehensive modernized enterprise was established in 1968. What is more, it has four industry groups, therefore it is China's largest home appliance production base and export bases. In 1980, Midea officially entered the home appliance industry. Currently, there are 130,000 employees are hired by Midea.

Looking to the future, Midea will continue to adhere to the...