Buisness Management

1. There several differences between applied research and basic or pure research. Applied research has a practical problem-solving emphasis. Whether the problem is negative, like fixing an inventory system that is resulting in lost sales, or an opportunity to increase stockholder wealth through acquiring another firm, problem solving is prevalent. The problem-solving nature of applied research means it is conducted to reveal answers to specific questions related to action, performance, or policy needs. Pure research or basic research is also problem-solving based, but in a different sense. It aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature that has little direct or immediate impact on action, performance, or policy decisions. Basic research in the business arena might involve a researcher who is studying the results of the use of coupons versus rebates as demand stimulation tactics, but not in a specific instance or in relation to a specific client’s product. In another pure research scenario, a researcher might study the influence on productivity of compensation systems that pay by piece-work versus salary-plus-bonus structures. Thus, both applied and pure research is problem-solving based, but applied research is directed much more to making immediate managerial decisions.

2. a. The most prudent decision to be made about responsibilities to themselves, their company, and the competitor would be to think about their corporation’s code of ethics. Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others. Ethics differ from legal constraints, in which generally accepted standards have defined penalties that are universally enforced. The goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities. One of the ethical considerations in this case would be to think about the...