Menswear Retailing - China - August 2014

Menswear Retailing - China - August 2014 China & rsquo;s menswear market continues to grow well, helped to a large degree by the growth of online retailing, but leading retailers continue to struggle with high degrees of market fragmentation and over-supply, especially in the formal and business casual sectors. Retailers appear to have been slow to react to a shift in purchasing among men away from formalwear and more towards casual dressing. In order to reverse this situation, retailers need to become more differentiated, by producing and selling more unique styles, providing more attractive stores, offering a higher quality of value-added service and with better online-to-offline coordination, to meet the increasingly high demands of male clothes shoppers. There is a shift away from formality and conservatism, with the most innovative retailers and brands being those in the fast-fashion sector and which are targeting the increasingly individualistic male shoppers who are looking to keep up with the latest fashions.

table Of Content

introduction

definition methodology abbreviations

executive Summary

the Market figure 1: China – Total Menswear Market Value, 2009-19 companies And Brands figure 2: China – Comparative Market Shares Of The Top 10 Menswear Retail Companies, 2012/13 the Consumer types Of Menswear Retailers Visited figure 3: Types Of Menswear Retailers Visited By Consumers, By Frequency Of Visit, June 2014 types Of Menswear Bought figure 4: Types Of Menswear Bought By Consumers, June 2014 occasions When Menswear Is Bought figure 5: Occasions When Bought Menswear, June 2014 retailer Choice Factors figure 6: Factors Affecting Consumer Choice Of Menswear Retailer, June 2014 product Choice Factors figure 7: Factors Affecting Consumer Choice Of Menswear Products, June 2014 key Consumer Segments figure 8: China – Menswear Market Key Consumer Segments, June 2014 attitudes To Menswear Shopping figure 9: Consumer Attitudes Towards...