Pepsi

In their analysis of PepsiCo team B integrated their people and wellness into one section. In doing this this missed a large opportunity to show what PepsiCo has done for women and others as with their CSR program. For instance the women’s empowerment discussion that PepsiCo hosted in the Middle East. This discussion brought together several notable people such as Sahar Madani, Founder of Women Empowerment Group (WE Group), President of the Diplomatic Ladies Group in U.A.E. and popular abaya fashion designer and Maya Karanouh, CEO of TAGbrands and co-founder of MENA Design Research Center, a non-profit organization dedicated to design research and social change in Middle East & North Africa. (PepsiCo 2013)

PepsiCo’s weakness is with human rights. It was at one time vested in Burma where it ran into an issue with the local population about its water use. “PepsiCo’s recognition of the human right to water, and its commitment to ensuring that it sources water in ways that do not have a negative effect on local communities and ecosystems, is where the attention and media hype should be focused.”(Mehra 2010) In 2010 they started Pepsi Refresh Project which has been looked at as not a true CSR effort but a media campaign which does not affect the human rights issues at the heart of their line of business. (Mehra 2010)

PepsiCo can turn their human rights issues into an opportunity to work on their CSR to improve the way they deal with the local population of an area. In this case their internal weakness is also a threat to the company. Where their business is so often aligned with Coca-Cola they need to build a competitive advantage by having a strong effective sustainable CSR that corrects their past mistakes with human rights with an eye to any future issues may arise.

References:

PepsiCo. (May 2013). PepsiCo Elevates Women’s Empowerment Discussion in the Middle East. PepsiCo. Retrieved November 2013 from:...