Uk Families Trend, Size, Share and Research 2014

Families - UK - August 2014 Grandparents play an important role in their grandchildren’s lives, offering practical, financial and emotional support. Going forward, brands/retailers could benefit from highlighting this special relationship, not only in their marketing but also in the products and services they offer. table Of Content

introduction

definitions abbreviations

executive Summary

grandparents Offer Practical, Financial And Emotional Support figure 1: Ways In Which Grandparents Help With Childcare, June 2014 finances Keep Families At Home On Typical Weekends figure 2: Family Activities On A Typical Weekend, June 2014 theme Parks Are High In Demand On Ideal Weekends figure 3: Family Activities On An Ideal Weekend, June 2014 parents Prioritise Health When Choosing Food And Drink figure 4: Considerations When Buying Food And Drink For Your Youngest Child, June 2014 what We Think

issues And Insights

opportunity To Highlight The Role Of Grandparents In The Family the Facts the Implications making Families More Active the Facts the Implications

trend Application

trend: Click And Connect trend: Immaterial World futures Trend: Brand Intervention

market Drivers

key Points households Set To Get Smaller figure 5: Uk Households, By Size, 2009-19 trends In Family Types figure 6: Families In The Uk With Dependent Children: By Family Type In 2003 And 2013 baby Boom Shows Signs Of Slowdown figure 7: Number Of Live Births In Uk, 2000-13 parents Encourage Their Children To Save figure 8: Monthly Pocket Money, March 2014

the Consumer – Grandparents’ Involvement

key Points

Families - UK - August 2014

grandparents Offer Practical, Financial And Emotional Support figure 9: Ways In Which Grandparents Help With Childcare, June 2014 grandparents Provide Financial Aid figure 10: Ways In Which Grandparents Help With Childcare (“add Money To My Child(ren)’s Savings Account(s)”), By Demographics (financial...