The Future of the Prepared Meals Market in China to 2018

August, 20, 2014 : Market Reports on China presents the new report, on "The Future of the Prepared Meals Market in China to 2018". This report brings together it's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years.

Summary

The Future of the Prepared Meals Market in China to 2018 is the result of it’s extensive market research. The report presents detailed analysis on the Prepared Meals consumption trends in China, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together it's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years.

Key Findings

Why was the report written?

• This report provides authoritative and granular data on the Prepared Meals market in China and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

Synopsis

Detailed category coverage is provided, covering three product segments that include: Meal Kits, Pizza, Ready Meals.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product...