Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market

Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market

Marketreportsonrussia.com presents a report on “Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market” demographic consumption patterns within the category, and the key consumer trends driving consumption.

Summary

Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Consumers aged 55 and over are the main consumer group for Prepared Meals in Russia

• Russia’s Prepared Meals market is among the fastest-growing by value and volume

• Consumption of Prepared Meals in Russia is largely driven by the desire for convenient products at affordable prices

• The desire for better value for money will result in greater private label penetration

• Consumers’ desire for novel flavors will be reflected in their choice of Prepared Meals

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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• Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume...