Marketing

TOPICS GUIDE FOR 2013

The following list may help with the choice of topic for either of the assignments.

See assignment details.

1. Health

a. Food marketing — obesity

b. Pharmaceuticals / cosmetics

c. Alcohol / tobacco / drugs

d. Healthy message marketing

e. Aids / HIV

2. Lifestyle and entertainment

a. Dining out

b. Reality TV

c. Property [home ownership / investment] / home improvements / DIY

3. Science and Technology

a. GM food / Cloning

b. Health and medicine

c. Nanotechnology / Biotechnology

d. Internet and mobile tech in marketing

e. Technology in products

f. Technology used in marketing functions (4Ps, New products, services etc )

g. Communications and Information / Transportation

4. Demographics

a. Ageing population / Silvers / Wealthy retired people

b. Marketing to a particular generation [ gen x, or y, …]

c. Women — the new lifestyle

d. Ethnic marketing

e. Marketing to any specific lifestyle group.

5. Environment and conservation

a. Industrial Pollution

b. Packaging / Waste

c. Product pollution / CFCs and global warming

d. The role and the need of goods transportation

6. Major events

a. Olympics / World cup /

b. Sports marketing / Sport and sponsorship

c. Ambush marketing

7. Terrorism

a. travel and tourism

b. trade / sanctions

8. Global economy / New economy

a. Free trade agreements

b. Oil / energy issues

c. Legislation / new laws & regulations … national / international

9. Marketing theory / academic / research

a. Marketing myths — theory v practice

b. Good and bad things about marketing

c. New paradigms in business / marketing

10. Business &...