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Words: 10166
Pages: 41
Category: Business and Industry
Date Submitted: 08/23/2014 06:39 PM
Bradford School of Management |
Strategic Marketing |
Greenworld Strategic Marketing Plan |
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12026483 Min Kyo Kim, 12020687 Niraporn Thepa, 08003827 Chang Chih Huang |
4/24/2013 |
We certify that this assignment is the result of our own
work and does not exceed the word count noted below.
Number of words: 2294 words
(excluding appendices/bibliographies, tables and diagrams)
|
Table of Contents
Mission Statement 4
Situation Analysis 4
Customer audit 4
Internal Analysis 7
Product audit 8
Product life cycle (Sales-Time graph) 8
DPM Matrix 10
External Analysis 11
Competitor Analysis 11
PESTLE Analysis 13
Porter’s Five Forces model. 14
SWOT analysis 15
Assumptions 20
Marketing Strategy (Ansoff Matrix) 20
Financial Summary 21
Summary of financial projections 22
Market Overview 23
Market Trends 23
Objective 24
ATR (Awareness, Trial, Reinforcement) 24
SMART Objective 24
Gap analysis 25
The GAP analysis: 26
Implementation: 26
Internal marketing 27
Estimate expected result and identify alternative plans and mixes. 27
Budget (Resource requirements) 27
First year detailed implementation programme (Marketing Implementation/Action Program) 28
Control 29
Recommendation 29
Appendices 30
Appendix 1 30
Appendix 2 31
Appendix 3 32
Appendix 4 33
Appendix 5 34
Appendix 6 35
Appendix 7 36
Appendix 8 37
Mission Statement
To put fresher food in Britain's bellies
Situation Analysis
Customer audit
| Baby and Toddler | Children | Adult | Pensioner |
Previous preference which to be considered when they bought the product | Green image (every products)Brand is the most important (every product) | Green image (every products)Brand (every product)Choice (Kitchen cupboard and drinks) | Green image (Fresh food and kitchen cupboard, green image)Choice (Frozen food)Convenience (Frozen food and drink).Brand (Drink)Price (Frozen food) | Convenience (every products)Choice...