Commercial Design

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Design: Use, Value, and Aesthetic Role |

u04a1 – Commercial Design |

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Angel Benedetta |

8/7/2014 |

This report written for Professor John Benson, HUM1000 – Intro. to Humanities, u04a1–Commercial Design, Capella University, Summer Quarter, 2014 |

“Design must reflect the practical and aesthetic in business but above all...

Good design must primarily serve people”.

Thomas J. Watson

Design: Use, Value, and Aesthetic Role

Design

Design is a form of art having a universal function within our lives that reflects the user’s values, personalities, status, and cultural preference. Design is art, it is thinking, it is looking at the world and wondering why things don’t work and discovering the answer lies within design. Design is an intense social activity that connects us to the world. Design is motivation that happens because of social situations, whether it is large or small, important or frivolous, it happens because of the situation. “Design’s true potential is to impact internal business. Good design doesn’t just sell products, good design fosters collaboration, communicates strategy, sets expectations, improves the efficiency of a team, and most importantly, it inspires and motivates like nothing else” (The Importance of Design in Business, 2007).

Designë Use

It is, design and art that control the majority of choices we make on a daily basis. Throughout the day we make design decisions. When we get out of bed and decide to make the bed or not to make the bed, we are making a design decision. That decision reflects how our time is used, where our values are, and what we communicate to ourselves every time we pass by that open door. Every day we solve problems through a process of design, and every day we make decisions, using design. We make decisions about our environment, decisions on how we communicate, how we get from one place to the next, what we wear, what we eat, and where we eat, just to name a few ways we experience...