2014 Analysis on Coffee Market in China

Coffee - China - August 2014 Brands can market the western coffee culture to Chinese consumers, but still need to localise their products to fit Chinese palates. For the dominant instant coffee segment, growth opportunities come from expanding usage occasions and upgrading the majority medium users to heavy users through product innovation and advertisements. Moreover, there exists opportunities to encourage consumers to drink more premium products, such as premium instant coffee and fresh coffee. table Of Content

introduction

definition methodology abbreviations

executive Summary

the Market figure 1: Retail Market Value Of Coffee In China, 2009-19 figure 2: Share Of China’s Coffee Market Segment By Value, 2009-19 companies And Brands figure 3: Market Share Of Non-liquid Coffee Retail Market, By Value 2013 the Consumer usage Of Coffee reasons For Not Drinking Coffee figure 4: Reasons For Not Drinking Coffee, May 2014 frequency Of Drinking Different Types Of Coffee figure 5: Frequency Of Drinking Different Types Of Coffee, May 2014 occasions Of Drinking Coffee figure 6: Occasions Of Drinking Coffee, May 2014 consumers’ Perception Of Different Types Of Coffee figure 7: Consumers’ Perception Of Different Types Of Coffee, May 2014 coffee Buying And Drinking Behaviours figure 8: Coffee Buying And Drinking Behaviours, May 2014 attitudes Towards Coffee figure 9: Attitudes Towards Coffee, May 2014 key Issues how Can Brands Encourage More Habitual Consumption Of Instant Coffee? how Can Brands Overcome The Taste And Cost Barriers Of Fresh Coffee? how To Change Consumers’ Negative Perception Of Rtd Coffee? how To Motivate Young Consumers To Drink More Coffee?

issues And Insights

how Can Brands Encourage More Habitual Consumption Of Instant Coffee? the Facts the Implications figure 10: Examples Of Instant Coffee With Added Benefits, Mainland China & Hong Kong, 2014 how Can Brands Overcome The Taste And Cost Barriers Of Fresh Coffee?...