Case Analysis

IBM Global Center for Smarter Analytics

Fundamentals of Business Analytics

Case Study

IBM Global Center for Smarter Analytics

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IBM Global Center for Smarter Analytics

Case Analysis 1: Cincinnati Zoo

Business Objectives • Increase attendance and revenues by enhancing the customer experience for each visitor Boost sales for food and retail outlets through more effective marketing and promotions Optimize labor costs by gaining a better understanding of demand patterns throughout the year Maximize the workforce by identifying areas of the park that are in need of more staff

• • IBM Global Center for Smarter Analytics Company Company Background The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budget is generated through its own fundraising efforts. Cincinnati Zoo takes...